Dutch company LabelPlus has installed Toray Imprima waterless offset plates to produce high quality, high value labels, primarily on plastic substrates, using Codimag presses.
‘We have optimized our two Codimag VIVA340 presses for shorter runs, and use our Codimag VIVA420 Aniflo for longer runs, said Bertjan Lempsink, owner of LabelPlus. ‘We process around 25,000 jobs a year, and we rely on an efficient workflow. With waterless offset printing and Toray plates, we have been able to optimize that aspect of our business, even to the point of effectively competing with flexography.’
The company produces high value labels printed on a plastic material for a jewelry company using a big amount of black with knockout type, and a fifth color for metallic finish. This complicated job that could not be effectively produced with digital printing or wet offset.
‘I believe that keeping current customers happy is the most important thing, even more important than acquiring new ones. Being able to produce these high-value labels efficiently, with minimal waste, is one of the things that makes waterless offset printing so valuable in my business. In addition, the colors are more brilliant, and the contrast is better than other printing technologies we or our competitors are using,’ concluded Lempsink.