Masterpress adds new press to R&D Lab

By adding a new state-of-the-art, full-scale printing press to the R&D Lab, Masterpress advances the development of new products and facilitates tests of future shrink sleeves, self-adhesive labels and other packaging technologies and materials in a simulated production environment. 

‘Expanding R&D capabilities is fundamental for us as it fulfills our commitment to continuously enhance our products and services,’ said Jeroen de Haan, general manager of Masterpress. ‘The shrink sleeve and packaging industry evolves, and to progress, we must use cutting-edge technologies, test and trial new products, solutions and materials faster and more effectively.’

The new printing press will serve as a tool for research and development across various product groups. Offering flexibility in trying new printing techniques on a scale simulating actual production without waiting for a gap in the regular production schedules, the press allows Masterpress to speed up new product development processes and time-to-market.  

‘The R&D press enables us to be a much more agile and effective development partner for our customers, quickly turning their creative vision into real product samples. This also improves our collaboration with our suppliers, bringing in the capability to test and trial their new inks or materials before they enter the market,’ commented Katarzyna Wasilewska, research and development manager at Masterpress. 

Masterpress has been consistently investing in its R&D laboratory for over a decade. Along with the new printing press, the research and development laboratory in Białystok is equipped with state-of-the-art tools allowing for precise testing of substrate strength, slip, and friction as well as simulating resistance of the various products to temperature, solar or shop-floor light.   

By expanding our R&D capabilities the company takes another step in the long-term growth strategy to drive the market forward with sustainable development and help the label industry to be seen as a positive contributor offering ‘good-for-recycling’ technologies.  

The European industry has recognized Masterpress’s inventive and designed-for-recycling packaging products. The most recent accolade includes the AWA Alexander Watson Associates Sleeve Label Award in the Environmental Winner category for the TINE 300g Dairy Cup Sleeve.