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  • 11 Jul 2019

Orion Labels installs Domino, CEI hybrid

Dave Bradish, director of sales, Orion Labels

Orion Labels, a Wisconsin manufacturer of custom printed pressure-sensitive labels, roll-fed film labels, non pressure-sensitive labels, tags and specialty items, has added the CEI BossJet powered by Domino hybrid press. The press was installed at the beginning of the year.

Eric August, partner at Orion Labels, said: ‘We got started like most people do, with basic flexo equipment, but realized that we were going to need to do something to start to differentiate ourselves from the competition that we have in this area. Our customer base was really showing a need for something outside the standard flexo printing. In walks Domino, in walks CEI. Once we started comparing them to other digital engines out there, it was just a no-brainer for us. It’s gotten to the point where people want to run this piece of equipment, because it’s new and it’s exciting.’

Neil Vandenberg, partner at Orion Labels, added: ‘We’ve noticed a definite difference for our bottom line because of the Domino, and because of the CEI equipment. We’re running things in a much more efficient way, we’re running things in a much more cost-conscious way. That’s a huge thing for our customers.’

This hybrid press, which combines flexo and digital UV inkjet, increased Orion Labels’ efficiency and improved profit margin on its existing short-run/high-SKU business, and freed capacity on its flexo presses for longer, less-complicated runs. In addition, it allows them to gain customers and projects for which they could not compete previously utilizing only traditional flexo.

Jonny August, director of operations at Orion Labels, said: ‘What excites us about this machine is that it allows us to enter new markets, and it’s been really exciting to see how our operators have taken to this machine. It’s made their jobs easier and they’re running them in a fraction of the time.’

Dave Bradish, director of sales at Orion Labels: 'We’re just getting started with it, we’ve had it five months. And the capability of this piece of equipment gives us the quality we’re looking for, and we give the customer the best solution.'

In conclusion, Eric August said: ‘We really think that this is what’s going to take us to the next level. We truly believe that this is the way to go. We’re poised for greatness.’

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