Read later
  • 11 Sep 2020

Ulrich Etiketten orders two MPS EFA 530 presses

Martin Vogel, MPS agent; Rainer Ulrich and Florian Ulrich, directors at Ulrich Etiketten; and Bert van den Brink, co-founder of MPS put up their thumbs to sign the deal during the video call

Ulrich Etiketten, one of the Austrian family-run printer has ordered two fully automated MPS EFA 530 presses to further increase its production capacity and meet the growing demand for labels.

Vienna-based converter is adding 8- and 9-color EFA 530 flexo presses which mark a total of 11 machines purchased by Ulrich Etiketten from MPS. The two companies finalized the order via a group video call when forced to take necessary safety measures due to lockdowns and travel bans. Leading the sale were Bert van den Brink, MPS co-founder and Martin Vogel from Printcon, MPS’ local representative in Austria, Switzerland and southern Germany.

‘Thanks to the long-standing relationship with MPS and especially Bert van den Brink, we were able to close this deal virtually,’ said Rainer Ulrich, director of Ulrich Etiketten. ‘Initially we planned to add only one MPS press, but then decided on two instead. In fact, the coronavirus crisis was the reason why we decided to purchase presses now. The timing is right, and there’s more security investing our money in machines than saving it in the bank.’

Van den Brink added: ‘We are honored that our loyal customer Ulrich Etiketten again put its trust in us, especially in these extraordinary times. Selling not one, but two presses via a video call was certainly a new experience.’

Part of the deal was the re-sale of an older MPS EP flexo press that Ulrich Etiketten owned for many years. This press was immediately sold to the secondhand market, as the EP model continues to offer a highly productive multi-web technology with flexo and screen-printing capabilities.

‘We look forward to adding two new MPS EFA 530 machines to support our increased label production. Due to space restrictions, we are grateful for MPS accepting our older EP press back to re-sell as a second-hand press,’ said Wolfgang Kapfenberger, production leader at Ulrich Etiketten.

‘The Covid-19 pandemic has taught us a new way of doing business, and we are open to utilizing these new means of customer communication in the future. Of course, establishing a clear machine configuration and enough trust in both parties is essential, but as in this case with Ulrich Etiketten it proves possible,’ concluded Van den Brink. 

ABOUT THE AUTHOR

The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

See author’s profile »