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  • 02 Sep 2021

VIP Label installs Epson and GM equipment

L-R: Leandro Serrano, owner of VIP Label and Cecilia Mendoza, sales manager of Lumila, Epson, and GM representative for Argentina, Uruguay and Paraguay.

One of the leading Argentine converters, VIP Label, has invested in an Epson SurePress L4533AW press along with a GM DC330 digital finishing line after a year of evaluating the digital business opportunities.

VIP Label has more than 20 years of experience in the market. Its director and founder, Daniel Serrano, has more than 30 years of experience in the Argentine market of self-adhesive labels. The company has the ambition to position itself in the top five converters on the Argentine market. 

In 2019, VIP Label began investigating the possibility of taking a step towards digital label printing. After a year of evaluating this business opportunity, the company decided to invest in an Epson SurePress L4533AW press and a Grafisk Maskinfabrik DC330 Digital finishing line. 

VIP Label’s new digital division specializes in thermal printing for labels with barcodes and low-volume QR codes. After a good start, the company plans to become one of the most significant players in the labels market while offering products for all market segments.

‘Our journey to being amongst the top five players in the Argentinian label market does not stop here,’ said Serrano. ‘Our next objective is to be able to incorporate even more new technologies in label inspection and rewinding equipment, and successively to grow in digital production in 2022.’

Epson America, GM, and Lumila, both brands representative for Argentina, Uruguay and Paraguay, have jointly supported VIP Label in its journey to enter the digital label printing and finishing market.

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