Thai converter Wongeak Industry has invested in HP Indigo 6900 digital press to boost productivity of its short and medium runs of labels and hang tags.
Wongeak Industry is one of the leading suppliers of brand and product identification and value-added accessories in Thailand. Its production includes printed fabric labels, woven labels, hang tags, heat transfer labels, stickers, custom packaging, and security products.
The converter’s recent acquisition is helping it meet growing customer demand for high value and short-run orders of SKU labeling, including variable data printing. Since installing the press in December 2019, the company has achieved greater productivity and faster turnaround times.
‘Recently, we’ve seen an increasing trend for short-run orders, so it’s a very important market for us,’ said Tanate Wongjiratitikarn, director of Wongeak Industry. ‘Prior to installing the HP Indigo 6900, it took us a long time to get these orders set up and printed. That added to the overall costs and the time it took for our customers to get to market. With the new press, all that’s changed dramatically. Now, we can leverage the press’s wider versatility to open new markets and new applications to serve our clients.’
The HP Indigo 6900 features such as variable data printing also mean that Wongeak Industry has been able to automate many of its processes, simplifying production and speeding up operations.
‘The Indigo 6900’s versatility has really helped us to improve productivity, differentiate ourselves from our competitors, and provide better service to our customers,’ said Wongjiratitikarn.