Xeikon launches white paper on digital brand protection printing

Xeikon released a new white paper on brand protection printing at Labelexpo Europe 2011. The 36-page white paper offers a comprehensive overview of the anti-counterfeiting techniques that can be combined with digital printing technology to combat the ever-increasing rise in counterfeit goods across the globe. 

The aim of the new white paper is to educate the market on the many security capabilities that are now available through digital printing, and to show the need for all players in the packaging supply chain to work together to build an integrated brand protection system. 

‘Working together is the key to brand protection,’ said Filip Weymans, marketing and business development manager, labels and packaging, at Xeikon. ‘To really stay ahead, brand owners, packaging converters and printers need to work together right up front at the very beginning of the packaging process to “design in” brand protection. By combining the best available anti-counterfeiting techniques with the latest advances in digital printing, the most effective overall brand protection solution can be developed. There are real business opportunities for label printers to be proactive with their clients in suggesting brand protection solutions and to develop unique security applications.’

The Xeikon brand protection white paper offers an overview of the latest anti-counterfeiting techniques – both overt (visible) and covert (hidden) – which can be applied using Xeikon’s digital printing technology. The 1200dpi resolution (4 bit per spot) delivered by the Xeikon presses enables the printing of microtext, guilloches and cryptoglyph patterns. Many of the latest security substrates which are made with fluorescent and micro-printed fibers, customized watermarks, embedded threads, holograms or foils can all be printed on Xeikon presses. 

The Xeikon toner also offers brand protection features. Invisible text, codes or shapes, which can only be seen under specific UV light source or black light, can be incorporated into labels or packaging. Proprietary brand colors created from a specific PMS color toner makes fraud more difficult. 

Other techniques covered in the paper include adding taggants (physical or chemical markers) to either the substrate of toner itself, or hiding covert images into the artwork – which can only become visible by using specific verification keys. 

Click here for more stories about Xeikon on L&L.com.