Jet Label commits to total platform redundancy

Acquiring duplicates of critical machinery and components brings speed and economic benefits for customers, it is claimed, and minimizes risk by diminishing delay due to scheduled or sudden machinery downtime. The redundancy is necessary to maintain customer satisfaction while growing double digits annually.

At its Edmonton production plant, Jet Label has doubled up on all equipment – including twin HP Indigo digital presses and Delta die-cutting machines. Other couplings include a pair of wide presses, 8-color flexo presses, and rewinders for each press width. The company also is moving toward complete redundancy at its Coquitlam, British Columbia facility, which it secured by acquiring United Label last year.

‘Although “outliers” rarely occur, we don’t want to jeopardize our customers,’ explained Darrell Friesen, Jet Label president and CEO. ‘Our customers do not worry about having all their eggs in one basket.’

Jet Label noted, for printing industry manufacturers such as itself, commitment to total redundancy is a calculated risk. Despite obvious benefits of production consistency and customer reassurance, manufacturers typically make infrastructure investments based on anticipated business needs. ‘Our decisions in adding redundant equipment has been realized across platforms, with causes like unexpected downtime, unexpected operator availability to unexpected growth.

‘Part of our commitment to total redundancy is an expectation of continued growth. We're willing to put the pieces in place as a landing zone for new business, a proactive approach that lends itself to in-person appraisals by prospective customers or, increasingly, cyber tours.’