Label Apeel completes spirit contract

Leicester, UK-based self-adhesive label converter Label Apeel has just completed a new spirit brand labeling contract. The project was for the label development of BBH’s / La Fée LLP’s new Premium Mainstream ‘NV Absinthe Verte’ range, which is now being launched in the EU (700ml and 500ml) and across the USA (750ml) – winning a Gold Medal at the 2010 San Francisco World Spirit Competition.

'Over the past year we have chosen to focus on quality – and this, combined with our expertise of the technical and marketing mechanics of bottle labeling, is enabling us to get it right for clients first time and thus build great relationships and secure repeat business,’ explained Label Apeel managing director Stuart Kellock.

The successful completion of the work means the company is now looking at new BBH brand development projects. 

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