Avery Dennison introduces liner recycling program

Encouraged by retailers and end users embracing sustainability, packaging suppliers are more intent than ever in creating a minimal impact on the environment. The Fasson Roll North America division of Avery Dennison Corporation showcases its newly launched Liner Recycling Program for enhanced sustainability practices at Labelexpo Americas.

The program – designed and conducted in conjunction with an industry leader in liner material recycling efforts, Channeled Resources Group – educates packaging engineers, consumer goods companies, and end users on recycling options for label liners. ‘It is important to note that silicone coated liners, both paper and film, now have end-of-life options including re-use, re-pulping, and re-processing,’ stated Michael White, VP of business development, Channeled Resources Group.

Kevin Rinehart, market segment leader, Fasson Roll North America reinforces, ‘This partnership is intended to address the nearly 1.2 billion pounds of liner waste that can be attributed to pressure-sensitive labelstock on a yearly basis. This is an opportunity for converters and end users to differentiate themselves and prevent liner from finding its way into a landfill.’

Specifically, visitors to booth 119 can learn how better practices for collecting and reprocessing liner waste can:
• Create ecological value
• Provide renewable sources of energy or fiber
• Reduce landfill contributions
• Significantly lower traditional waste management costs

Avery Dennison and Channeled Resources Group experts are available to discuss this valuable aspect of recycling education.