Avery Dennison joins EskoArtwork and ExxonMobil Chemical for color guaranteed digital label printing

Avery Dennison has teamed up with EskoArtwork and ExxonMobil Chemical for color guaranteed digital label printing.

Last year, EskoArtwork ExxonMobil Chemical introduced PacVantage software and technology for digitally printed labels at Labelexpo Europe. In this market segment, where the predominant printing technology is provided by HP Indigo, the companies broke new ground by offering a color guarantee. This guarantee provides converters which prepare their jobs using EskoArtwork software with PacVantage technology and print them on ExxonMobil Chemical's Digilyte polyolefin films the assurance that they will be able to make color adjustments during the proofing stage and match them on press with little or no adjustment.

Now, Avery Dennison has joined EskoArtwork and ExxonMobil Chemical to introduce self-adhesive rollstocks faced with ExxonMobil Chemical’s Digilyte polyolefin films. This will allow narrow web label converters using EskoArtwork software with PacVantage technology to buy Avery Dennison self-adhesive labels faced with Digilyte films that activate the color guarantee.

Avery Dennison has extensive experience collaborating with industry-leader Hewlett-Packard to deliver pre-optimized digital labeling materials for printing on the full range of HP Indigo industrial roll fed presses. These materials exhibit excellent print quality and a one-year print shelf life.

By combining their capabilities, the three leaders can now offer label converters everything they need to implement color guaranteed printing.

With PacVantage technology, digital proofs are printed on an HP Designjet Z3100 proofer in the pre-press department or at the customer's location. With a guaranteed color match between the proof and the HP Indigo printed label, approvals can be made up front and the productivity of the press can be optimized.

Because PacVantage technology can ‘lock in’ color before releasing the job to printing, it delivers many advantages to a converter. There is much less color matching time and consumables waste. Not only are media saved, but wearing on blankets is claimed to be reduced by as much as three times. Overall color-matching downtime is reduced by up to 35 percent. In addition, digital converters can offer remote proofing, connecting them much more closely with their customers and allowing their customers to print true, contract quality color proofs at their locations.