RPC Bramlage has developed a range of high-quality in-mold label (IML) standard containers and lids for spreads and yellow fats to meet growing market demand for cost-effective packs that create brand differentiation and generate on-shelf impact.
The new range offers four sizes from 250g to 1kg. For maximum flexibility on filling lines, the 250g, 400g and 500g packs fit a single lid, making them fully interchangeable.
The containers are injection molded in polypropylene, with IML enabling multi-colored and intricate designs to be created that cover the entire area of the packs.
RPC Bramlage said this produces a level of finish and detail that ‘could not be achieved by on-pack printing’ to project a quality image and effective brand positioning. Labels can also be supplied with a metal-effect finish or incorporating a barrier to prevent oxygen ingress.
Peter Van Dyck, sales manager at RPC Bramlage, said: ‘As markets become more competitive, we are seeing an increasing market focus on high quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.
‘IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands.’