AWA releases RFID report

AWA Alexander Watson Associates has published its RFID and Smart Labeling Market Report 2025, revealing that Asia holds 65 percent of the global RFID label market, significantly ahead of Europe at 17 percent and North America at 15 percent.

The report provides a comprehensive analysis of the pressure-sensitive RFID labels market within the smart packaging sector. It includes global market segmentation by region, technology and end-use market, along with regional market breakdowns, market trends and dynamics, and a company directory.

'As smart packaging moves from innovation to necessity, pressure-sensitive RFID labels are becoming a critical technology for enhancing supply chain efficiency, consumer engagement and brand protection,' noted AWA in its announcement.

The report delivers insights on market growth, adoption drivers, technology advances and competitive dynamics within the evolving RFID label sector.