German specialty coatings, inks, adhesives, and sealing compounds specialist Actega has launched Galacryl 89.501.14, claimed to be the world’s first soft-touch effect decorative coating for laminate tubes.
According to Actega, the new water-based dual-cure technology solves the previous issues of long-term scratch, abrasion, and stain resistance associated with soft-touch effects.
André Soterio, head of sales for labels in EMEA at Actega, said: ‘Soft-touch effects on the packaging are very appealing to consumers as they add a feeling of prestige and quality - proven to increase product engagement and sales.
‘Thanks to the expertise and talent within the Actega R&D team, we’ve been able to bring these effects to laminate tubes for the first time, transforming the cold and clinical laminate substrate into a warm, comfortable, and tactile consumer experience. Replicating rubber, leather, or even velvet soft touch effects, this new capability represents a new and profitable service offering for customers.’
Developed for packaging containers used within cosmetics or pharmaceuticals, household goods, and the food industry, the new Galacryl 89.501.14 features a water-based and milky matte finish varnish. Once applied, the coating is UV cured to protect and seal the container.
‘The plastic tube industry is growing rapidly, so tube manufacturers need to be able to adapt their offering to deliver what brands want and need,’ added Srecko Stjepanovic, head of global market management for flexible packaging at Actega. ‘Having solved the previous durability problems associated with this effect when applied to laminate tubes, we are now excited to see how brands integrate this new solution into their product portfolios.’