Actega North America adds UV coating that creates motion-like effect in images

MotionCoat is the latest addition to Actega North America’s specialty coatings portfolio, can be printed in-line at normal press speeds, and is 100 percent recyclable compared to other motion-type systems, it is said. The technology’s self-registration characteristics create high-motion graphics, and the coating is reported to offer excellent adhesion to a variety of substrates. MotionCoat is capable of being used in both flexographic and lithographic applications, and is commercially available from this month (April).

‘We are very proud to introduce this truly innovative UV coating system to the market, allowing our company to serve current and future customers in all areas of special effect enhancement needs,’ commented Dennis Drummond, head of brand owner management at Actega North America. ‘MotionCoat will provide converters, designers and brand owners the opportunity to implement a variety of eye-popping design elements into printing and packaging without the investment of specialized software or capital investments.’