API Group has launched its new range of hot foils to the market as it continues to focus on delivering brand enhancement products that deliver maximum shelf impact.
The new CB and UB hot foils offer printers, packaging designers and brand owners a range of eye-catching finishes and effects that will make their brand stand out on the shelf.
The CB Series is a new over-printable hot foil that delivers a bright metallic reflective finish, while the added over-printability factor opens up new design possibilities. The UB Series is designed to be effective on the porous, absorbent, more challenging substrates typically used for wines and spirits packaging.
Group marketing director Richard Burhouse said: ‘We decided to exclusively launch our new hot foils at Packaging Premiere as the event provided the perfect platform for us to reach key brand owners and designers within the luxury packaging sector. The feedback received was excellent and we look forward to launching the new foils to the wider market place.’