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  • 26 Sep 2019

Avery Dennison adhesive targets irregular surfaces

Avery Dennison adhesive targets irregular surfaces

Avery Dennison’s new Surfas adhesive technology, launched at Labelexpo Europe 2019, is designed to create a stronger hold on rough finishes such as corrugated boxes.

Surfas will have its main applications in e-commerce and logistics labeling, reducing the risk of curled or failed logistics labels. It will be available at the same price as conventional labeling for corrugated board.

Corrugated cardboard can be a challenge for label adhesion, said Eric Ide, senior product manager, Label and Packaging Materials Europe. ‘Irregular surfaces require a more rigorous label adhesive that can bond to a wider variety of finishes. Surfas Technology is developed for ultimate strength and bond when labeling rough substrates. In addition to streamlining operations, increasing reliability and improving accuracy, the new adhesive coating technology offers sustainability advantages by using significantly less oil per square meter of material.’

Added Eric Bartholomew, global R&D director: ‘We’ve cracked the code for labeling irregular surfaces. The technology’s stronger initial tack and higher adhesion make it a solution you can count on across the life of the label.’ 


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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