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  • 22 Sep 2022

Avery Dennison launches direct thermal linerless labels

Labels are to be manufactured in North America for the wide web market

Avery Dennison Label and Packaging Materials has launched a direct thermal (DT) linerless label platform for variable information labels used in e-commerce, food delivery and pickup, quick serve restaurants, weigh scale, and transportation and logistics applications.

By providing a DT linerless product for the growing, technology-enabled applications, the company has eliminated the liner waste associated with label printing while offering converters a DT labeling technology that reduces matrix waste and improves process efficiency and productivity.

The new platform uses emulsion adhesives to support semi-permanent and removable applications and ensures consistent adhesive and silicone coating. Plus, according to the company, it's 32 percent thinner than linered labels, and features up to 50 percent more labels per roll. Available through a flexible service model with roll widths from four to 60 inches, the platform reduces the number of SKUs converters must stock and eliminates die cuts by offering one roll for every label length. With more labels per roll, converters also benefit from fewer changeovers and higher productivity.

'The move to linerless labels is essential to reducing waste in the labeling industry and this new platform expands the use of these labels to a wide range of applications while offering multiple benefits to converters and end users,' said Kelli Messer, senior marketing director at Avery Dennison. 'By eliminating the liner, our self-wound rolls of direct thermal labels deliver up to 50 percent more labels per roll, resulting in fewer roll changes, faster operations, and more efficient storage and transportation.'

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