Avery Dennison launches sustainable wine label materials

‘Labeling technology must work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf,’ said Vanita Marzette, senior product manager of Wine and Spirits at Avery Dennison. ‘Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers, or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.’

According to Avery Dennison, the new facestocks will deliver a high-end experience with a premium look, finish and feel that provide shelf appeal and are manufactured from sustainable materials.

The new products include three cotton-based materials, ideal for a variety of finishing effects, including embossing, debossing and foiling:

• Fasson 100% Pure Cotton Wet-Strength: made entirely from cotton, 70-pound facestock, which delivers a letter press finish and offers a tactile feel.
• 70# Fasson 25% Cotton Feel Wet-Strength: 70-pound white cotton facestock made with 25 percent cotton and 30 percent post-consumer waste delivering a soft cotton felt finish.
• 70# Fasson 25% Black Cotton Feel Wet-Strength: 70-pound true black facestock made with 25 percent cotton and 30 percent post-consumer waste with tactile feel.

The remaining three facestocks are produced with organic and recycled content:

• Fasson 25% Hemp: a premium facestock made with 25 percent hemp and 75 percent post-consumer waste.
• 60# Fasson Crush Citrus Wet-Strength FSC made with 15 percent citrus and 40 percent post-consumer waste.
• 60# Fasson Crush Barley Wet-Strength FSC made with 15 percent barley and 40 percent post-consumer waste.

Six new materials will be launched at the 2020 Unified Wine & Grape Symposium in Sacramento, California at the beginning of February, where Avery Dennison will also feature NFC technology for wine label consumer engagement.