Avery Dennison offers new digital products for multiple applications

The Fasson Roll North America division of Avery Dennison Corporation has added Fasson MaxFlex Silver DTC to its portfolio of products pre-optimized for use on HP Indigo ws2000 and ws4000 series presses. 

Fasson MaxFlex Silver DTC is a premium finish, metallized paper that provides a highly-reflective silver appearance, thus enabling a metallic look in labels produced digitally. This flexible paper facestock makes it ideal for demanding tight wraps or small mandrel applications, e.g., neck band labels on wine bottles. MaxFlex Silver DTC is paired with S100R adhesive, well known throughout the wine industry for its unique wash-away properties which allow consumers or recyclers the ability to cleanly remove the label from a bottle after immersing in water hotter than 100 degrees F.