Avery Dennison RIS introduces environmental paper stock-selection book for Exterior Brand Identification

Apparel manufacturers, retailers and brand owners who conduct their businesses in ways that help conserve resources and preserve our environment’s well being for future generations can now choose environmentally sustainable and preferable tag and label stocks from the fashion retail industry’s first library edition sample book. The book is available free to qualified businesses by contacting Carole.Frye@averydennison.com.

The fanned-deck portfolio, called the Avery Dennison RIS Environmental Stock Offering, consists of 45 coated and uncoated eco-friendly stock samples in different textures and finishes from paper manufacturers worldwide, including India. The samples indicate whether the stocks are recycled, green seal certified, chlorine-free certified and/or green-e certified. Each sample book page presents essential information for product selection, including lead time, price, and availability in other colors and weights (gsm/m2).

The combination of sample stock with supply information permits users to see, feel and evaluate the stocks. The sample book’s sturdy construction makes it suitable as a permanent reference and label stock selection tool in the office libraries of apparel, footwear and retail businesses.

According to Alexandra Brownfield, director, exterior identification and data solutions for Avery Dennison RIS, the book is unique in the fashion retail industry. ‘We are the first to print a standardized tool for evaluating and selecting environmentally sustainable paper stocks,’ Brownfield explained. ‘The book’s production reflects Avery Dennison RIS’ commitment to meeting the needs of our customers who demand environmentally sound product solutions and who have become a driving force in the fashion retail industry.’

Brownfield added that Avery Dennison RIS operates on sustainability-based manufacturing principles. ‘Five years ago, we began a global initiative to source more eco-friendly stocks,’ she reported. ‘Since we embarked on this endeavor, we have been able to deliver a variety of environmentally sustainable stocks with 25 per cent, 50 per cent and up to 100 per cent post-consumer waste content. With the Environmental Stock Offering book, Avery Dennison RIS is making it easier and faster for our customers to select and specify eco-friendly tag and label stocks that are available in many apparel producing regions worldwide.

‘Going forward in 2007, we will also offer for all printed tags C1S and C2S base sheet that has been certified by the Forest Stewardship Council for responsible forest management.’