Avery Dennison unveils new luxury ranges at Labelexpo Europe

Avery Dennison will leverage this platform for showcasing several advances, including:

• Clear Hotmelt adhesive for chilled food packaging
• Sensorial Collection for wine, spirits and craft beer
• Black Collection for wine, spirits and craft beer
• Label’Glass technology for wine, spirits, premium food and cosmetics

Avery Dennison’s patented Clear Hotmelt adhesive offers a new alternative for chilled food applications.

As demand increases in Europe for healthy and convenient chilled foods, so does the need for attractive, transparent and informative packaging. Chilled food applications in the temperature range 0-8 deg C require the tack of a hotmelt adhesive, but traditional hotmelt adhesives tend to yellow and UV-hotmelt adhesives carry a price premium. Avery Dennison’s S 2045C Clear Hotmelt adhesive now enables clear labeling for chilled food applications without yellowing.

The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that can give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about a bottle’s contents while contributing to its visual impact. This product portfolio offers various effects, from wood to velvet – allowing brands to create unique label designs that engage multiple consumer senses.

New Label’Glass technology allows brands and bottle producers to simulate a glass embossing effect with a label. Decorating the bottle with an embossed label that looks like glass and feels like glass, helps to create a distinctive and premium brand image, while differentiating the bottle to stand out on the shelf among hundreds of other wine, spirits, luxury food or cosmetic bottles. This technology offers an alternative to glass embossing, particularly for small production batches.

The Avery Dennison Black Collection, aimed at wine, spirits and craft beer brands, includes materials which provide excellent shelf appeal with black labels without white edges, ranging from smooth to textured in different shades. These products also deliver improved operational efficiency to converters, by saving on both ink and press time, as there is no need to dual pass printing.