Avery Dennison unveils portfolios for new applications

‘Our unique combination of facestock and adhesive expertise has led us to develop labels that deliver both high performance and extended functionality,’ said Georg Müller-Hof, vice president marketing Europe. ‘Our mission is to help label converters to source and use labels that look good, comply with regulations, excel in real-world performance, and convert successfully.’

At the show, Avery Dennison displays an array of new products, including

• Heat-activated adhesive
• Hot metal label
• Extended Water-based Inkjet portfolio (Silver PET)
• UV inkjet premium paper range

The patent-pending heat-activated adhesive technology allows manufacturers of automotive interior and safety components and OEMs (original equipment manufacturers) to apply safety and warning labels onto woven and non-woven textiles without sewing.

Many such OEMs need a system for ‘permanent’ marking/labeling of their products covering multiple substrates, multiple conditions and meeting automotive requirements. Today there is a limited number of suitable technologies with narrow application windows, including ink transfer by heat, heat-seal label, and direct (silk screen) printing. Avery Dennison’s heat-activated acrylic adhesive is an alternative in this space.

When it comes to performing in harsh conditions, the Hot Metal Label, which is part of the Heavy Industrial Labeling portfolio, allows label converters to offer producers of metal and steel parts an easy-to-apply label that ensures traceability throughout the manufacturing process. This white top-coated, aluminum label material offers extremely high abrasion and solvent resistance for thermal transfer print. It can also withstand peak temperatures up to +375 deg C. Other options in the portfolio include hanging tags and self-adhesive labels that allow the addition of tracking information to raw materials such as metal, timber and stone.

Meanwhile, digital printing continues to gain acceptance, and water-based inkjet and UV inkjet technologies are also growing in popularity. Avery Dennison has extended its offerings to include an exclusive silver water-based inkjet film and a premium range of textured UV inkjet materials – all of which help to differentiate products on the shelf. The UV inkjet materials feature a new and unique topcoat, which – unlike traditional UV inkjet top coatings – retains both the look and the feel of the textured base paper.