Avery Dennison unveils recycled paper facestock

‘Avery Dennison is making excellent progress toward our ambitious 2025 sustainability goals we announced at Labelexpo Europe in 2015,’ said Renae Kezar, senior director, global leader of sustainability.

‘At Labelexpo 2017 in Brussels, we are providing a detailed update on our performance against these goals, releasing our Sustainability Report 2015-2017, while also showcasing our range of sustainable products and solutions,’ Kezar continued.

Avery Dennison is rolling out its Forest Stewardship Council-certified Recycled Paper Facestock range, a 100 percent recycled paper facestock manufactured without chlorine bleaching, while offering similar whiteness, bright appearance and opacity as its non-recycled counterparts.

Carefully selected post-consumer waste (PCW) streams are used to ensure good material properties for high-quality, pressure-sensitive labeling. The resulting FSC-certified facestock is claimed to deliver ‘exceptional print quality and conversion speed’, and the 100 percent recycled PCW material contains up to 30 percent recycled liner.

Avery Dennison is also showcasing the ClearIntent portfolio, aimed at supporting converters and brand owners in their quest to meet sustainable packaging goals.

‘Avery Dennison has been creating more and more materials designed to empower sustainable choices, and it makes perfect sense to assemble all of them under one umbrella,’ explained Georg Mueller-Hof, vice president of marketing.

‘Label converters can now offer materials with confidence to their customers, knowing that anything within the ClearIntent range provides the sustainability credentials they seek. The available materials cover a wide range of applications, and enable converters more ways to say yes to sustainability.’

‘The materials in this portfolio have to meet at least one of three main sustainability standards to qualify for the new portfolio,’ added Luuk Zonneveld, Avery Dennison’s product manager for sustainability. These are:

·       Responsible sourcing, where it has been verified by third party companies that a significant amount of the product’s content comes from sustainably sourced materials.

·       Reduction of material – a product must offer comparable or superior performance to a conventional alternative, while using less material.

·       Recycling, requiring a label material to be recyclable itself, to be made of recycled content, or to enable or improve the recyclability of the container or packaging the label is on.

Also at Labelexpo Europe, Avery Dennison highlights its compostable label construction, in combination with biodegradable ink, which allows all of this packaging to be composted.