Avery launches S7000 adhesive

Avery Dennison has introduced a Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, anchored with the new, proprietary S7000 adhesive. The adhesive is said to deliver excellent clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing.

The portfolio consists of clear, white and metalized facestocks on PET liners. According to Avery, the new semi-conformable Global MDO constructions enhance product shelf appeal and perform without wrinkles or peeling on many squeezable containers while producing 40 percent less solid waste and requiring 37 percent less energy.

For more rigid containers, new BOPP products have been designed with S7000 to offer excellent performance in converting and dispensing even as materials become thinner. The S7000 adhesive is said to deliver 50 percent less ooze and best-in-class wet-out performance across the portfolio.

‘Thin is not simple,’ said Tina Hannan, film product line director, Avery Dennison Label and Packaging Materials-North America. ‘Thinner constructions typically have trade-offs in ooze, dispensing and wet-out. However, with our focus on the Science of Thin, we have created a portfolio that reduces the environmental impact while improving performance.’

When compared to the annual production of PE 85 using Avery Dennison GreenPrint, a life cycle assessment tool, Global MDO is said to produce environmental benefits including water, oil and household waste savings.

Avery Dennison added: ‘These improvements were driven by 31 percent less material weight and the use of a thinner PET liner. Greenhouse gas emissions are reduced by 22 percent as well.’

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