Color to color change ink for label production

LCR Hallcrest, a Chicago-based manufacturer of temperature sensitive inks and promotional products that change color, has been working closely with label printers in the development and production of temperature sensitive bottle labels that are compatible with the needs of high speed label production.  

Chromazone is a reversible temperature sensitive ink or pigment that is used to produce a finished ink that changes color within the range of ‘Touch Sensitive Temperature’. Labels utilizing Chromazone are interactive and transform graphic copy or images into dynamic communication tools that respond to changes in temperature producing a persuasive, exciting graphic instrument that allows the brand to interact with the consumer.

Rocco Sapienza, president of Hallcrest, commented: ‘We are delighted to be working within the labeling industry and are excited about the recent introduction of the new Coors Light label that utilizes Chromazone to produce a high impact visually stunning graphic label, that changes color with temperature reinforcing the brands message.’