EFI launches VDP tool

EFI, provider of color digital print servers, superwide format printers and inks, and print management solutions, has announced the availability of Fiery FreeForm Kit, a new tool to help customers implement personalized, one-to-one marketing campaigns. This supports EFI’s intent to drive the ubiquity of variable data printing (VDP).

EFI’s Fiery FreeForm is variable data technology built into every Fiery server. Unlike other personalization solutions, no special software is required when customers use the EFI Driver included with Fiery servers. To help customers immediately get started with VDP, the Fiery FreeForm Kit includes examples they can use to show their customers what is possible with personalized marketing campaigns. The examples may be edited to use as the basis for VDP jobs. Also including sample databases and instructions, the Fiery FreeForm Kit offers an ideal way for customers to learn how VDP works.

The EFI Fiery color digital print server, with more than 14 million users, is claimed to offer unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading personalization software vendors and supports such VDP languages as industry standard PPML, Fiery FreeForm, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP.