Epson launches digital label press

Epson America has launched the SurePress L-4033A digital label press, and has completed the first North American installation at Southern-California based label printer Tape & Label Converters. 

Tape & Label Converters will be using the short-run digital label press to respond to the changing demands of the label printing industry – more complex images requiring higher print resolution and multiple spot colors. 

‘SurePress is a perfect fit for us because it offers the print quality and spot color reproduction our clients demand, as well as allows us to reach out to new clients with greater capability,’ said Mas Crawford, vice president of sales, Tape & Label Converters. ‘In addition, smaller quantities and shorter lead-times are a given in our business, and with SurePress our make-ready time is dramatically reduced, operation is simple and maintenance requirements are reduced, giving us increased productivity from our previous solution.’ 

Designed for label converters, large scale product manufacturers and commercial printers, the SurePress digital label press fits easily into existing digital workflows and prints on a range of off-the-shelf substrates with no pre-coating required. Printing up to 13 inches wide and at speeds up to 16 feet per minute, SurePress leverages Epson’s MicroPiezo inkjet technology and newly-developed SurePress AQ six-color, water-based pigment ink that produces a wide range of colors. 

‘From its inception, SurePress was designed to produce excellent print quality with remarkable color at an affordable price, and we expect this installation with Tape & Label Converters to prove it is a solution perfect for small to mid-size converters,’ said Mark Elsbernd, North American region sales manager, Epson America. 

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