Brazilian manufacturer Etirama has launched the SPS2 model focused on greater performance, new technologies, and modern design as the company prepares for the global expansion by opening facilities in Europe and Asia.
Over 20 months ago, Etirama started developing an entirely new platform that would serve a new line of flexo machine models and succeed its Superprint model launched in 2011, successfully operating in more than 200 locations worldwide.
Norberto Wiederkehr, COO of Etirama, said: ‘Etirama is already the current leader in Latin America, holding 38 percent of the market share. The question is: where should we go now? That’s why we were considering opening a new facility in Europe and another one in Asia. We were probably ready to open Eitrama’s European factory by the end of the year. We needed a product with world-class quality.'
Among several technical innovations, one of the significant changes the SPS2 offers is the implementation of servo motors in the transmission system to add more technological resources, including remote technical support via the internet. The new press also features in-feed and out-feed synchronization with servo motors, manual or electronic printing register adjustment, controlled by a touch panel, 360-degree rotation of the plate cylinder, and quick anilox changeover. The SPS2 also offers a coil lifter with movement support, rail for cold stamping, silkscreen printing, lamination, and production speed of up to 150m/min.
The market reacted earlier than expected, resulting in ten sales of the press for customers from Latin America and the Middle East when the machine was still under construction.
Ton Camargo, commercial manager for Brazil, added: ‘The SPS2 project had a start point to have it ready for our market on time, but in October 2020, we had a big surprise as a few customers wanted to get more information about the new equipment. We received the first four orders from our key market players. I believe Etirama will be successfully selling these machines in 2021.’
‘We have concluded the SPS2 project. We were already able to sell four machines in October 2020, even when the equipment was just a project, a sketch. In December 2020, we sold our seventh machine. The product hasn’t yet officially been presented to the market. This reflects the trust market has for Etirama,’ concluded Ronnie Schröter, CEO of Etirama.
Etirama is planning to present the new equipment in São Paulo at Flexo & Labels in May 2021, in Dubai in May 2021, and Brussels at Labelexpo Europe in September 2021.