Hamilton Adhesive Labels invests in Asahi AWP plates

The British converter has been recently focusing on making the business more sustainable and to identifying low-cost changes that could have a high productivity impact. Its measurement and control philosophy has been designed to deliver a predictive system that ensures ‘right first time’ performance aligned with high quality.

‘Unless you can demonstrate a level of quality, the market is limited for any company,’ said Paul Larkin, operations director at Hamilton Adhesive Labels.

Larkin examined every phase of the flexographic printing process, including flexographic plates, seeking ways he could improve it. After testing a variety of plates available on the market he chose the Asahi AWP water-washable plates with Asahi CleanPrint.

‘There is nothing out there like the Asahi AWP plates,’ commented Larkin. ‘They deliver a great tonal range and the dots are very stable. Using Asahi AWP plates is completely different. The ink is somehow drawn to the tip of the dot, and the press is able to print continuously without stopping for plate cleaning. It’s an incredibly consistent technology with world-class quality. It’s been a vital element of our quest to get the print right the first time.’

The combination of high quality printing components, including plates, inks and more, in combination with a sustainable company culture that operates from a Measure and Control philosophy with dedicated and talented employees on our F1 team, is driving the quality and price/performance of label manufacturing beyond that of any other printing technology available in the market,’ concluded Larkin.