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  • 03 Feb 2021

Innovia Films launches PVC-free graphic arts films

Innovia Films has introduced Rayoart, a new BOPP film developed for extended outdoor usage offering color and print performance and improved environmental footprint

Innovia Films has introduced Rayoart, a new BOPP film developed for extended outdoor usage offering color and print performance and improved environmental footprint.

The Rayoart 60µm (230 gauge) BOPP films offers excellent color and print vitality to maximize the message and branding. According to Innovia, the new product offers more than 50 percent reduction in global warming potential than PVC, based on available industry data. 

The new product offers a cost-effective alternative to monomeric vinyl while retaining some performance characteristics of higher end polymeric vinyl materials. 

‘Dimensional and color stability are far superior to monomeric vinyl. BOPP physical properties mean the printed graphic installation is easy, and removal at the campaign end is quick and efficient. Free of migratory additives, you can rest assured that your printed graphic will stay in position and retain eye-catching colors for its lifetime,’ said the company in a statement.

Moreover, for aggressive environments, Innovia Films offers durable BOPP overlaminate films to protect the print further. Rayoart products can be printed using flexo, screen, UV inkjet, and low-temperature Latex inkjet processes. It is suitable for flat and simple curved large graphic or pressure-sensitive label applications requiring extended outdoor usage.

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