Label Traxx launches artwork approvals module

Siteline artwork approvals module has been developed to simplify this process by providing a single online system where both the end-user and label printer can manage proof status. Customer service at the label converter creates a job ticket in Label Traxx, which has products that require proof approval. The pre-press department creates the proof files placed either automatically by pre-press software such as Esko Automation Engine and Hybrid Cloudflow or manually. Customer service reviews the proofs, and then an email alert is sent to the customer. A link in the email takes the customer to Siteline, where they can approve the artwork or request changes.

The customer can view a 1-up of the label along with the key specifications such as size and materials, consider the layers and color separations and can request changes and message the pre-press operatives with questions. A complete audit log of communication about each product is stored and can easily be referred back to at any point.

‘The Label Traxx Siteline module already enables label buyers to check their order history, review label specification details, place reorders, and collaborate on new projects,’ said Ken Meinhardt, president of Label Traxx. ‘Keeping track of proof approvals is a common bottleneck, and converters were asking us for a good online solution. It’s a great enhancement to Siteline and eliminates all of the hassle of chasing and managing approvals.’

According to Traxx, over 51 percent of customers are now accessing the tool online via their mobile devices; therefore, Siteline, including its new artwork approvals module, is already fully mobile optimized.