Esko and Scantrust complete packaging integration

Esko and Scantrust have completed a software integration connecting Esko's Automation Engine and WebCenter packaging management platform with Scantrust software, streamlining the addition of variable data to packaging artwork for consumer goods companies.

The integration enables automated generation and printing of unique, serialized QR codes directly onto product packaging, with the Esko Automation Engine Variable Data Printing module at its core. Key capabilities include brand protection and anti-counterfeiting through unique digital product identifiers, supply chain traceability from production to end consumer, consumer engagement features linking on-pack codes to loyalty programs and product information, and compliance with GS1 Digital Link standards.

'This has traditionally been a complex task and a barrier to implementation of product features that add value to both brands and consumers,' said Jan De Roeck, marketing director at Esko. 'With the latest system integrations, Esko and Scantrust have continued a tradition of innovation by lowering the barrier to solving packaging design and printing challenges, especially with regard to serialization.'

Nathan Anderson, CEO and founder at Scantrust, added that the integration bridges the gap between physical packaging production and digital data management, describing it as 'the start of a new level of connected packaging.'

The integration also supports an optional connection to the Amazon Transparency anti-counterfeiting system and is designed to scale from small-business volumes to industrial mass production.