L&L exclusive: Avery diversifies PS offering

Avery Dennison is to launch its first non-PS product, Polyphane Fit, at Labelexpo Americas, the company has exclusively revealed to Labels & Labeling. Described by Avery as ‘a potentially disruptive, polyolefin material developed to compete with shrink sleeves’, the new material is a shrinkable wraparound film offering shrink rates of up to 50 percent and an operational speed of up to 50,000 bottles per hour.

‘It gives brands full, 360 degree coverage around packaging containers with the capability for high quality printed graphics over compound curves,’ said Don Nolan, group vice president of Roll Materials for Avery Dennison. Avery Dennison partnered with the Polysack company to extend the global reach of this product.

Another breakthrough product Avery launches at Labelexpo is Fasson Curvy, an advanced PS material claimed to behave like shrink film, allowing packaging designers the freedom to create and label complex curved bottle shapes. It forms part of the company’s Curve Appeal System.

Don Nolan commented: ‘We think Curvy is going to be a major project platform area. We deem the introduction to be as important as when film was first introduced to the label market.’

Finally, Avery Dennison launches the latest product in its program to reduce the overall thickness of label constructions from 100-150 microns to 35-60 microns. Its new thin film PET release liner technology is called ThinStream, and is claimed to be at least half the thickness of current 1.2 mil (25 micron) PET film liners. Avery Dennison hopes to introduce a full range of label constructions using this liner in the next four to six months.

Unusually, converters must use a special die-cutting module to cut the material. It can be a stand-alone unit, or added to an existing press. The supply of the specialized die stations is managed directly by Avery Dennison with the support of equipment partners, while the new die tooling is claimed to be similar in design and cost to conventional tooling, and will be available from the leading industry die manufacturers. 

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