Mactac launches Wet Strength Chill At labels

The new labels improve wet strength in moist environments. They feature a 54# bright white facestock with a semi-gloss finish and built-in wet strength properties for harsh environments during the application process, as well as aftermarket life in coolers or food and beverage packaging.

The facestock is paired with Mactac’s engineered all-temperature Chill At adhesive, which offers higher tack to quickly grab to the surface of a cold, damp package and stay in place. Chill At is specially formulated for temperatures ranging from -65 to +150 degrees Fahrenheit.

Wet Strength Chill At labels (SGW7802) are supported with a 2.4-mil super calendared kraft liner suitable for die-cutting, stripping and label dispensing.

‘In food and beverage labeling, having a wet strength semi-gloss label construction is critical. Combined with our popular Chill At adhesive, which has a wide temperature range and is designed using Mactac’s proprietary hot-melt adhesive technology, this labeling solution is exactly what many converters and, ultimately, customers are looking for,’ said Sara Damante, senior marketing manager at Mactac Performance Adhesives.

‘Our Wet Strength Chill At product is a game-changer for the food and beverage industry, especially the craft beer market. As Forbes recently reported, craft beer sales are growing, although overall beer sales are slowing; therefore, breweries continue to look for ways to differentiate themselves,’ concluded Damante.

The semi-gloss finish on Wet Strength Chill At labels is suitable for fine print applications and can be printed using flexographic, letterpress and offset printing methods with thermal or UV-cured ink systems.