Mohawk and UPM Raflatac partner for sustainability

Mohawk Fine Papers, one of the North America's largest privately-owned manufacturer of fine papers, envelopes, and specialty materials for printing, recently unveiled a portfolio of papers made from rapidly renewable, sustainable fibers.

‘Mohawk Renewal expands the definition of responsible papermaking, and our partnership with UPM Raflatac makes it easier than ever for printers and brands to reach beyond their label and packaging sustainability targets,’ said Melissa Stevens, chief revenue officer at Mohawk.

Through this partnership, UPM Raflatac is introducing pressure sensitive label products constructed from Mohawk Renewal Straw (30 percent straw + 70 percent post-consumer waste) and Mohawk Renewal Hemp (30 percent hemp + 70 percent post-consumer waste). These facestocks are already available for wine, spirits and craft beverage end uses and can also be tailored with a range of adhesives and liners for food and retail uses. As part of the UPM Raflatac SmartChoice portfolio, these products will enable companies to use renewable materials and post-consumer waste in label applications.

‘At UPM Raflatac we say that “labels matter” because they are a key piece in a brand’s ability to enable a circular economy with their packaging materials,’ said Lee Green, segment manager, wine, spirits, craft beverage, at UPM Raflatac Americas. ‘The Mohawk Renewal portfolio offers printers and end users unique, sustainable products combined with high performance and fantastic shelf appeal.’

To learn more about Mohawk Renewal, join Mohawk’s and UPM Raflatac’s experts this week as they participate in a virtual panel discussion on sustainable labeling at the first-ever global Wine and Spirits Virtual Fair.