Shrink Sleeves: International markets and growth opportunities

Label and package printing converters looking to develop and grow their business in the fast-growing market of shrink sleeve labels can now tap into the extensive knowledge of Sia Memarnia, the internationally-renowned sleeve solutions consultant.

The 250-page book contains around 70 graphs and charts showing the growth of shrink sleeves in all international regions and also in major countries from 1960 to 2010, with a five-year forecast. Sia Memarnia says he has been collecting shrink sleeve market data for 28 years and has used his international network of key contacts to update and verify the data for various countries and regions.

The information contained in the book is currently not available from any other publication or source. There are also over 200 colour photographs to illustrate various points in the book.

In addition to the actual growth since 1960 − and the projected future growth − the book details the reasons for the growth. It also puts a great deal of emphasis on the fact that the growth is not due to the "conventional wisdom" and the all round full-length decoration capability of shrink sleeves, as a paper label on a can of baked beans provides the same result at a fraction of the cost!

This is a must-read reference book for anyone involved in shrink sleeve technology can be bought here.