Streamlined Fasson service for wine label converters

The Fasson portfolio of self-adhesive wine labeling materials has been significantly expanded by Avery Dennison in terms of both products and the complementary specialty service offered to label converters. This niche end-use market has grown in recent years as wine producers and bottlers have come to accept the benefits of self-adhesive labels in terms of both ease of application and print capability -- particularly with today's advanced reel-to-reel digital presses.

Jeroen Diderich, Avery Dennison Roll Materials Europe's vice president, supply chain operations, explains the company's response to this new momentum: 'With the needs of label converters in mind, Avery Dennison has developed a special service around its wine labeling products. Print runs can be short, face materials that act as product differentiators are often required, special demands are made of adhesives, and order turnround needs to be quick to meet short lead times. We have taken these special needs to heart.

'Our new wine label "pathway" through our Express by Fasson Specialty service platform makes it possible for wine producers to specify bespoke label materials for their bottles. Twenty-eight made-to-order Fasson labeling constructions are offered to wine label converters for delivery within 48 hours ex-works. A great new option is that, for our standard wine label products, 24-48 hours ex-works delivery is now possible through the Fasson Exact service, which gives converters exact-width, ready-to-print reels. And we have added 11 extra face materials to this portfolio. These two service options, especially for the wine market, can represent real savings in time, material waste, and inventory costs for label converters.'

The special demands made of label adhesives in this market are also covered by the Fasson range. The new dedicated general-purpose wine labeling adhesive, Fasson S2030, complements the two established adhesive options: Fasson S2047 hot melt for 'difficult' surfaces, and the premium 'wash-off' grade, Fasson WLA. Diderich continued: 'Fasson S2030 is another opportunity for converters to save on inventory items, simplify ordering routines, and avoid unnecessary over-specification. It's a versatile permanent acrylic adhesive which offers high-speed conversion and dispensing, coupled with the good mandrel performance required for bottles and good "ice bucket" characteristics.'

The Fasson wine labelling portfolio now features a choice of 45 face materials overall, both film and paper, for labels both traditional and modern, supported by a 'specialty' service platform.