Toppan develops metallic NFC labels

Toppan has developed the new NFC labels with high-quality metallic designs, especially for high-end items such as wine, spirits, and luxury brand goods without sacrificing design quality. Brand owners can also leverage NFC functions to facilitate product traceability, anti-counterfeiting, CRM, and other customer-focused services driven by digital transformation.

There are two types of labels available: a metallic decor type and a metallic surface type. Both offer a premium look achieved by combining multiple decorative printing technologies used for creating eye-catching designs. The metallic decor type label features decorative designs achieved by combining various printing techniques, including metal foil transfer employing digital printing. The metallic surface type uses metalizing via vapor deposition to produce a metallic mirror finish. In addition to gold and other metallic colors, matt finishes are also available.

Metal materials can inhibit NFC performance thanks to the Toppan’s tag antenna design, ensuring communication even when metallic decoration techniques are applied.

‘We have taken advantage of Toppan’s wealth of decorative techniques and extensive antenna design know-how to develop labels offering excellent visual quality and optimal NFC communication performance,’ said Takamitsu Nakabayashi, senior R&D manager in Toppan’s security business. ‘They can be applied seamlessly to high-end and luxury product packages to provide all the benefits of NFC-enabled customer engagement and supply chain management, and we plan to add to this series of products in the future.’