Toray launches Prixia plates for can printing

The newly developed plate delivers a printing quality of up to 250 lines per inch, compared to a resolution of 75 to 120 lines per inch for standard photopolymer plates. The ability to deliver higher quality is driven by Prixia thermal CTP plates having an individual dot size of 7 microns, compared to 50 microns for polymer plates, with virtually no dot gain. 

Toray sought input from several industry businesses about the value of the highly improved quality delivered by Prixia. These ranged from consumers to designers and talent agencies, and the company reports that all were highly impressed with what they saw. 

‘The consensus from these discussions was the higher image quality delivered by Prixia have excellent shelf appeal. It enables the use of celebrity images on beverage cans that do not compromise their images and makes it easier to gain approval for use of their likenesses, another factor that will contribute to excellent shelf appeal for these products,’ said the company in a statement. ‘Designers also commented that having such high image quality ensures the final product closely resembles mock-ups, which speeds approval processes and makes pre-launch favorability rating surveys conducted with mock-ups easier to analyze more accurately.’

Plate life is estimated to be approximately one million cans. Prixia will be commercially available worldwide in August 2021.