Track and trace module to combat counterfeiting

Pharmaceutical and cosmetics manufacturers now have a powerful weapon against counterfeiters and pirate products with the launch of Atlantic Zeiser’s new Track & Trace Module, which can integrate easily into a new or existing print packaging production line.

With the Module, users can include all standard product tracking codes on the packaging.The codes include GS1, all types of numeric codes, and 1-D and 2-D barcodes, which are used to check the legitimacy of the packaging and product online

Track & Trace also includes an optical checking system. In just one fast step cameras automatically read and verify the selected layout and check the digits.

The solution affords users maximum flexibility when it comes to late-stage customisation. If the check code does not match the reference data, the module rejects the packaging following the check. The assigned Track & Trace code can then be added to the packaging in a subsequent print run.

Ralf Hipp, Vice President Digital Printing and Coding Solutions Atlantic Zeiser, commented to PPW: ‘Pharmaceutical and cosmetics brand owners incur huge losses because of pirate products. The Track & Trace Module provides manufacturers with seamless product tracking, allowing them to fight back against the counterfeiters and protect their revenue and hard-earned brand reputations.