UPM Specialty Papers introduces UPM Asendo Pro

UPM Asendo Pro is a two-side coated barrier paper made from renewable sources offering an advantage of an easily recyclable monomaterial. Its print side provides a basis for high-quality visuals in addition to advanced grease and moisture resistance and mineral oil barrier to keep products safe.

‘We provide sustainable premium quality products to replace conventional plastic packaging and increase the share of renewable packaging solutions. UPM Asendo Pro is a cost-effective, durable and safe-to-use recyclable barrier paper that supports even demanding packaging requirements, helps companies reach their sustainability goals, and matches regulatory demands,’ said Tommi Heinonen, head of sales for EMEA at UPM Specialty Papers.

UPM Asendo Pro is suitable for dry, greasy, and frozen foods as well as wrappings where excellent print properties are vital. End-use purposes vary from non-food wrapping to food packaging. In addition, they can be easily converted for additional barrier properties and sealability to meet the demands of more challenging end-uses.

The new barrier paper is the result of a market and end-use-driven holistic process. UPM has collaborated with many stakeholders to test the performance and different qualities of the product. Over the development period, the company worked closely with converters, packaging line manufacturers, and brand owners to test the product’s features and to receive input and feedback. The collaborative development process also included optimization of the product’s appealing print performance.

‘Collaboration is at the heart of UPM and has also been a key element during this process. The feedback we received from our co-operative partners when developing this new barrier paper was extremely valuable. UPM Asendo Pro is specifically created together with our partners and customers. By listening closely to their wishes and aiming to answer their needs – both functionally and visually – we bring added value to the entire value chain and offer a competitive edge,’ said Janne Varvemaa, director of products and technology at UPM Specialty Papers.