VIGC improves QR code performance

Designers, advertising and marketing agencies, and printing companies can now save time and money by producing more effective QR codes, thanks to a new test service from the Flemish Innovation Center for Graphic Communication, VIGC.  QR codes are becoming increasingly popular because they enhance print jobs with extra information, such as web links or event information.
 
However, a study has revealed that less than 25 per cent of QR codes were readable with an average smart phone. This prompted the VIGC to launch its new QR Code Test Service, which will help producers improve the effectiveness of their QR codes.  ‘There are lots of things you can do with QR codes,’ said Eddy Hagen, general manager of VIGC, ‘including adding a web link so people can find out more about your product.  But all of this is a waste of time if the QR code isn’t readable.’
 
The VIGC tested dozens of QR codes and found that they were only readable with newer, more expensive smart phones, which had better focusing and zooming capabilities.  ‘Not being able to instantly read a QR code is a killer – people will only try it once before giving up.  Companies that take advantage of the VIGC QR Code Test Service receive a report on how their codes performed and suggestions on how they could be improved,’ added Hagen.