WestRock targets ‘intersection of urbanization and mobility’ with packaging

The first development in this regard is FlexFit, a spouted, flip-top dispensing closure for flexible pouches which has been designed for use with a variety of personal care, home and food applications, such as condiments, flowable powders, sugar and dehydrated beverages, and non-food applications like laundry and dish detergents (liquid or powder), soap refills and sunscreens.

FlexFit is manufactured in high-density polyethylene as a one-piece closure designed with a ‘latch-back’ cap feature that ensures a clean dispense by keeping the cap away during use. It also comes in a range of orifice sizes and shapes, allowing brands to choose the best fit for their product. FlexFit is designed for brands who use or want to move to a flexible pouch and want to provide an improved dispensing experience for their consumers.

‘The idea behind FlexFit is at the intersection of urbanization and mobility,’ said Bill Riley, vice president of global innovation, R&D and design at WestRock. ‘The growing urban population needs solutions that can be refilled and stored in small spaces; and consumers want products that fit into their busy, on-the-go lifestyles. Brand owners are no different. They want solutions that cost less, use less material than rigid bottles and can be easily shipped. FlexFit delivers on each of these attributes.’

MeadWestvaco and RockTenn agreed a merger earlier this year to create a ‘more powerful company with leadership positions in the global consumer and corrugated packaging markets’. This enterprise has since been confirmed as WestRock.