Apex Group appoints Eurasia sales VP

Netherlands-based Apex Group of Companies has appointed Willem-Jan Kersten in the newly-created role of vice president of sales for Eurasia.

He has an extensive background in global marketing and organizational management for large manufacturing companies and is expected to bring a fresh business perspective plus business development and sales expertise to Apex.

‘High quality flexo is becoming available to all segments of flexography. Printers everywhere are embracing Apex products that empower their productivity and profitability,’ said Kersten. ‘With GTT and our new sleeve technologies, Apex is uniquely positioned to deliver the highest-standard products in the industry.’

Kersten began at Apex as a business consultant, developing strategies and procedures to ensure high-quality production and effective marketplace communication. ‘I am eager to expand Apex’s game-changing technology into new markets, including offset and coating applications,’ he said. ‘Each country in Europe and Asia can benefit from Apex products, and our growing sales staff is trained to educate and deliver this message to our markets.’

Kersten added, ‘We are in an excellent position to change the rules of the market with our new products and the drive to create a global success out of our innovative initiatives.’

Pictured: Willem-Jan Kersten, VP sales Eurasia, Apex Group

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