Atlas appoints Phil Nichols to grow global awareness of Atlas and Titan brands

Atlas Converting Equipment has appointed Philip Nichols as its new marketing and communications manager, and who will help deliver targeted campaigns and content to drive engagement, clear communication and product value propositions of both the Atlas and Titan brands of slitter rewinders to the global converting market.

Phil Nichols replaces Roger Astell, who is taking early retirement at the end of 2015 after a period of almost 18 years with the company

With a background in electronic engineering and several years of experience marketing technology products within business-to-business markets, Nichols brings both traditional and digital marketing experience to the company. Nichols replaces Roger Astell, who is taking early retirement at the end of 2015 after a period of almost 18 years with the company.

‘This appointment reflects a long term commitment by the company to grow its business globally in slitter rewinder technology for flexible materials, where the Atlas and Titan brands are already acknowledged and well established as world leaders in their respective market sectors, ‘said Barrie Homewood, Atlas Converting Equipment sales and marketing director.

Nichols said: ‘The Atlas and Titan brands are very well respected in their industry and I am looking forward to the challenge of further developing the awareness of the brands and demand for these great machines in an increasingly competitive and dynamic market place.’

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