Christoph Michel joins Dantex

A mechanical engineer turned commercial leader with 20 years in digital print joins Dantex to drive its digital growth strategy across Europe.

Dantex Group has appointed Christoph Michel as global commercial director for digital as the company looks to accelerate growth in its digital print business across Europe and beyond.

Michel joined the business on January 12 and is based at Dantex Germany in Bensheim. In his new role, he will initially focus on expanding the company’s presence in Germany, Austria and Switzerland, while also supporting broader business development initiatives across the group.

He brings more than 20 years of experience in the packaging and printing sectors, with expertise spanning folding carton converting, digital inkjet solutions for labels and packaging, toner-based commercial print technologies, and consumables including UV and water-based inkjet inks.

Michel holds a degree in mechanical engineering and an MBA from TIAS School for Business and Society. He has also held senior roles in the print technology sector, including responsibility for Heidelberg’s toner machinery business, developed in partnership with Ricoh.

Reporting to Dantex CEO Ben Danon, Michel will combine regional commercial leadership with strategic support for the company’s global digital print development.

Michel said: ‘Dantex is a highly dynamic and lean organization that works collaboratively without country borders. The company is fully focused on labels and packaging and genuinely listens to its customers, with a clear growth strategy in digital print.

‘Personally, I feel I’m in the perfect position, staying very close to customers to understand their requirements, while also supporting the organization with my experience in digital print and commercial development.’

Danon added: ‘Christoph’s appointment marks another important step in Dantex’s digital growth strategy. His blend of technical expertise and commercial insight will be invaluable as we continue to expand our presence across mainland Europe and further strengthen our digital offering globally.’