API Foils expands MH metallic foil range

API Foils has expanded its MH metallic foil range, designed specifically for uncoated, porous substrates and textured surfaces.
 
The MH grade is said to be a reliable, versatile foil much used for drinks labels and cartons. Nine new colors have been added to the standard color range, taking the number of options to 30. In addition to a comprehensive selection of golds, silvers and metallics, the range now includes a choice of bronzes – which has seen increased interest, especially from the drinks sector.
 
API believes the new range of colors will provide designers and brands with more choice, giving them the tools to drive creativity, while printers will be able improve their offering of added value, finishing options. The company said, ‘For designers looking for something unique, API can work with them to create special shades just right for their concept’.
 
Will Oldham, the newly appointed managing director for API Foils, said: ‘With sustainability a key issue for companies and brands, we are seeing more and more looking to use recycled paper and card, especially in the greeting card, food and drink and publishing sectors. By expanding our MH metallic foil color range, we are confident that it will not only provide a more versatile, reliable and higher quality solution for these uncoated substrates but it will also provide designers and brands with far more scope to be creative and innovative.’
 
Aimed at all printers using rotary, cylinder and platens printing systems and working on uncoated or textured substrates, the MH range has a heavy coat weight of adhesive, low activation temperature, easy release and is an option for large image areas on difficult uncoated substrates. It is also suitable for coated substrates, most ink types and varnishes as well as applications combining foiling with embossing.