Avery launches new-look website for North America

- Website designed to deliver quick access to product information and customer tools to help improve operations

- Product selection tool to be added in the coming months

The label and packaging materials division of Avery Dennison has launched a new website for North America.

The site, at label.averydennison.com, features film and paper product data, and educational materials related to pressure-sensitive label converting and application such as white papers, case studies, videos and in-depth information on the latest innovations.

It is designed to deliver quick access to product information and customer tools to help improve operations, including video tutorials, reference materials and measurement tools, such as roll length and roll diameter calculators.

Future additions to the site will include a comprehensive product selection tool to give easy access to product-level data sheets and specification information using application and attribute data.

While the initial launch of label.averydennison.com covers products, services and innovations exclusive to North America, additional information for the European, Asian and South American regions will be added in the coming months.

Schryse Williams, vice president of marketing for Avery Dennison’s label and packaging materials division in North America, said: ‘We are focused on improving access to pressure-sensitive label information for our customers, brand owners and designers.

‘The site is built on a foundation of information to help our customers grow their business, improve their operational efficiency and target new business with our innovations.’

Williams added: ‘One of the exciting features of the site is that it provides a streamlined channel of communication from converters, brand owners and designers to our digital team.

‘This feedback will help us deliver more of the content visitors need to improve their business.”’

Read more about Avery Dennison on labelsandlabeling.com