Canadian candy company sweet for Innovia NatureFlex

Canadian candy company Ganong Bros is using Innovia Films’ renewable, compostable cellulose-based material NatureFlex to package its range of Easter confectionery in stand-up pouches.
 
Ganong is Canada’s oldest candy company, founded in 1873 and remains family owned and operated. The stand-up pouch pack is converted by Canada-based Genpak using compostable NatureFlex NKR laminated to a biopolymer sealant layer. 
 
NatureFlex is sourced from wood and breaks down at the end of its lifecycle in a home compost bin, or industrial compost environment, within a matter of weeks, according to Innovia Films.
 
NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating good forestry principals (FSC or equivalent). The renewable bio-based content of NatureFlex films is typically 95 percent by weight of material according to ASTM D6866. NatureFlex has been confirmed as suitable for emerging waste-to-energy techniques such as anaerobic digestion, aiding the diversion of organic wastes from landfill.
 

Our ultimate goal is to move all our products into compostable pouches

Ganong Bros Easter confectionery packed in the NatureFlex stand-up pouches includes chocolate covered cherry eggs, Easter eggs, chocolate covered marshmallow eggs and Easter animal jellies. These products will be available nationally in Canada in the run up to Easter.
 
Bill Reilly, development manager at Genpak, said: ‘NatureFlex provides excellent barriers to oxygen and moisture, which ensure the product maintains its quality. The film also printed and performed well on our machines.’
 
Bruce Rafuse, vice president of marketing at Ganong, said: ‘We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second to differentiate us from the competition. We considered several alternatives, but based upon feedback from consumers and retailers decided upon NatureFlex due to it being compostable and the distinct competitive advantage this gives us. 
 
‘Our ultimate goal is to move all our products into compostable pouches.’